Diversified Marketing - Beating a Different Drum of Marketing Concepts

You know, there are some days when it really doesn't matter what you do, it just all comes out wrong. Today may be the closest I've come to one of those days in a long while. But all these crisis gave me an opportunity to vent my spleen about the basic issues of marketing, with an unusual twist.

1. Marketing Gurus rank high because they use keywords.

Have you ever met a marketing guru that didn't talk in keyword phrases and niche jargon? I'm not sure they exist. It's frustrating, but true. They seem to understand the words they use and the phrases that come out of their mouths, but the rest of us are sitting in the corner wondering when they'll shut up. Effective? Perhaps. Their points are made within the context of what they do, who they're talking to, and the niche they develop. Those of us sitting in the corner are not part of their market. The solution, find a different guru to listen to.

2. Links revitalize and article or kill it.

Following the rules doesn't even guarantee you'll be published. For some stupid reason there are always specific rules that when you follow them to the letter, someone disagrees with your perception. If you slip outside the narrow path of leadership, your steps are taken out of context and you probably won't have a clue why. Links are one of those issues. Links to one person may not constitute links to another. If you refer to a website, by name, that's a link. If you use the html code, that's a link, but if you refer to a website by the title of the page, that's NOT a link. Let me hit that link with one last slam of the hammer before I move on to the next paragraph!

3. Move on by that issue and find a new one.

The options are clear. You can stick with your Marketing Guru who isn't making any sense and hang onto your links, continuing to lag behind in the industry, or you can move on. Write another article, change the title, and move right into the next phase of your business existence online. Give yourself a break and step over the mud puddle. You can get where you want to go without walking through the muck of fixing the Guru, rewriting the link, or going back through the hassle. Just simply move on. If your priorities include that one event, and you can't get past it, do it. Then move forward immediately with a new project.

Jan Verhoeff offers new insightful thoughts about marketing at http://janverhoeff.com if you're looking for something new, come by and sign up for her News and Updates, FREE.

Are you ready to make your market ZING?

Post articles using these 2 FREE Article Marketing Templates from http://advertizeyourbusiness.com and you'll find it's easy to step out of the beaten path into new and adventurous prosperity online. Give it a go!