Monday, May 5, 2008

Article Marketing - A Brief Scenario

To begin with, Article Marketing has increasingly assumed a lot of importance as an effective and indispensable SEO (Search Engine Optimization) strategy. Seasoned Search Engine Optimizers are recommending as well as practicing this strategy extensively in order to promote the business interests of their clients. And they are not doing it as a matter of beating the line. They are actually creatively promoting their client's website, bringing in potential business and consequent optimized turnover.

Seriously speaking, the web marketers face a dare devil job of promoting a website out of a flood of other websites promoting identical products and services. The direct fall out of anonymity of a website is the flat defeat of its purpose, which is to make profit. The web presence of any website is largely determined by how the website fares in the SERPs (Search Engine Rank Pages) at Google, Yahoo, MSN and other search engines. The fact or rather the objective, in turn, emphasizes on quantity of quality inbound links to the website in question. And Article Marketing presents itself as a competent answer.

In Article Marketing, a website submits informative articles that revolve around the basic subject or business of the website. The articles contain a resource box which contains a short bio of the website and a link to the website. As the websites to which the articles are submitted, are basically established forums, blogs and e-magazines, they have their own faithful following of readers. Further, Google and other search engines search out these web articles for their informational value and closely matching keywords. These articles hit many birds in the bush with a single stone.

Article Marketing helps build up brand equity for the website, which is a domino effect of link popularity and high esteem enjoyed by the website as an expert. The articles serve as confidence building measures that reinforce the creditability and utility of the website in the minds of its customers and prospects. With strengthened publicity, the website gradually becomes a name to reckon with in the business sphere.

What's more, Article Marketing is incredibly economical in nature and has the least toll on the marketing budget of any website. To undertake article marketing, all the site needs to do is write quality articles on subjects relevant to the business of the website and submit these articles to maximum of web based forums, blogs and ezines. These websites are always seeking informative articles free of cost. Some of them may charge a nominal amount to further the articles to other forums/ blogs/ e-zines.

Article Marketing also saves the website from some major ordeals that are otherwise required by regular sales and marketing strategies. No website enjoys making cold calls or face-to-face sales appointments to sell their products and services. Article marketing comfortably rescues the websites from indulging into these hard-to-do marketing stunts, as well as, saves financial resources in the process.

As the option of article marketing is open to all, the quality of articles finally dictates the value of the articles and the magnitude of exposure. So, it is important to pay attention to the quality of content submitted through these articles. With consistency in quality of content, the website is able to establish itself as an expert author. This in itself translates the website getting maximum readers and that too instantly upon posting. Moreover, the overall reputation as an expert author adds prestige to the website's articles when they are submitted to various blogs, forums and ezines.

Jonathan White has been involved in article and other online marketing for over 4 years. He owns SimplySearch4it Articles Marketing Directory & AffiliateSeeking.com - Affiliate Programs Directory

Article Marketing - Stay-at-Home Moms Need Flexibility When Trying to Make Money From Home

One of the things that I love about article marketing is that I can just leave my computer on, with a Microsoft Word document open and if lightning strikes, I can stop for a minute at my computer and jot down a couple of notes for later. Now you could just as easily do this with a note pad, it is definitely a matter of personal preference. The point is, don't let those moments of inspiration go unrecorded.

Here is the problem. You are home all day taking care of your children, but prior to this; you have always worked, and felt good about your financial contribution or just having your own money. It doesn't have to be much, but you just want to contribute something financially to the home or have a little spending money that you don't have to account for. Yes, you are completely covered up with all the demands of raising your children. Yes, you know this is the right choice to stay home with your children. But!

You want to have something of your own. You want to feel the satisfaction that even with all this; you are doing something that brings money into the home. You may not even completely understand it yourself. You just know that when you get these little breaks here and there, when you get to sit down in front of the computer, that there has to be a way that you can make some money. I mean, heck, there is only 7 billion ads on the Internet screaming that it's possible right.

I know you have tried a couple of things. The problem is that you can't schedule appointments. You just never know when the next crisis is going to begin: when one of the children is going to require your undivided attention. Heck, you can't even be sure, that when you do have a free moment, that you will have the energy to talk, much less conduct an appointment.

That is what is so great about article marketing. You contribute the time when you have it. No effort is ever wasted as long as you write it down. There are no deadlines, and everything you do will build on your previous work. And it doesn't cost anything to start. Here is an example.

An idea crossed your mind in the middle of making PB and J's. You walk over to the computer, lick off your finger, and write one or two sentences with no punctuation and then walk away. Two hours and 38 minutes later, all of the kids have finally fallen asleep. You sit down at the computer and you punctuate your sentence and you start to expand on the idea. You look up a couple of websites that you had seen earlier in the week, and refresh your thinking on your idea and you actually get 3 paragraphs written. You hear the baby crying, you are off.

Next time you sit at the computer is two days later. The website and the article you started are still up, and you have to read it all again to get your brain started. About 10 minutes after that you are typing away, and 30 minutes after that you have added two more paragraphs and you now have 378 words. That is an article. You get up and go get a drink, come back and do your final proof read, submit it to your favorite directory. By the next morning, it is published, and you have had 13 people read it, and one of them went to visit your blog.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Article Marketing - Where to Submit Articles for Maximum Exposure

Every web site owner is always looking for the most effective way to generate traffic to their web site. A well written article not only creates an initial increase in visitors but keeps attracting new visitors for years to come.

Definition of Article Submission

Articles can be used as a promotional tool for marketing your web site. You write an article or have one written for you then post it on article syndication sites on the Web. People visiting these sites will republish your articles in their ezines, newsletters, blogs and web sites. For example if your article gets published in an ezine with 500,000 subscribers you will see a huge boost in traffic.

Top 10 article submission sites

There are hundreds of directories which allow you to submit articles however it would take hours to submit to all of them. Not all article directories are created equal. Not all receive the same amount of traffic therefore I have chosen the top 10 directories that get the most traffic.

Article Alley

Articles Base

Article City

Article Dashboard

Buzzle

Ezine Articles

Go Articles

Idea Marketers

Isnare

Search Warp

Why you should not use an automatic article submission service

1. Prevent spamming

Automatic article submission services will submit your article to thousands of sites simultaneously. This is like throwing mud at the wall hoping some of it will stick. The best article directories will not receive submissions from automatic submission services. This is to prevent people spamming their web sites with low quality articles.

2. Follow guidelines

Each directory has specific guidelines for submitting an article. If you are not aware of them your article may get rejected. For example if you submit an article to a directory that only allows a minimum of 400 words and your article contains 300 words it will not be received and you will have wasted valuable time.

3. Specific control

Manual submissions allow you to enhance your articles by including specific html tags. For example bolding the headings and sub-headings will make them stand out from the main content. Creating anchor text will boost the link popularity for your web site. This increases the effectiveness of your article by attracting more readers.

Conclusion

Don't only limit yourself to article syndication sites. Expand your traffic generation strategies by submitting to specific ezines that cover the same topic or place it on your blog or web site. Select 10 articles on the same topic and put them in a report or ebook that you can offer for free or for a fee. You are only limited by your creativity.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how
to design, optimize and promote your web site by subscribing
to his "Marketing Tips" newsletter at: http://www.isitebuild.com/

Article Income Secrets - How to Re-Purpose Your 7 Tips Article into a Mini-Guide

Do you know how to repurpose your 7 tips article, or any article, into a mini-guide? Read on to discover and use this important repurposing strategy.

What's a mini-guide?

What's a mini guide? A mini guide is another name for a short report. That's what I was calling them for a while and then one of my students, Lynne Lee, another person from the U.K., gave it the name of mini guide and I like that better. It just sort of flows better.

When you've written a 3, 5, or 7 tips article and then go in and write an article about each tip - let's say you've got 7 tips and you write more on each tip, so you've got 7 articles, put those all in one document and that's a mini guide. Or your list of maybe 25 tips or 50 tips can be a mini guide that you can sell anywhere between $10-20 on the internet.

It doesn't sound like a whole lot and you're not going to get rich off of those, unless someone buys millions, but it's a start and I still love it when I get emails from students and members that say,

"Hey, I sold my first e-book! I've never been so excited over $17."

It's a beginning, it's a starting point. This is very important because someone has just demonstrated buying behavior and they're on your list, so it's a good thing. It's a good thing because it is much easier to sell something to someone who has already bought than to try to convert a brand new prospect into a customer.

This is one of the easiest products to create from a simple 7 tips article.

And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com

From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network

Article Marketing Strategy - How To Increase Your Profits From Articles

Here is an article marketing strategy for you to follow which will outline some techniques you can use immediately and dramatically profit from. If you have been online for some time you are probably aware that article submission or article publishing is one of the most effective and profitable ways top Internet marketers utilize. The reason why is because it works so well.

Writing and distributing articles is my #1 way to drive pre-targeted traffic to my sites. Besides that, search engines love fresh content and what better way than submit articles and to post or archive your articles on your own article directory which you should have implement on your own sites. Better yet, writing and submitting unique content articles rather than submitting the same articles will produce more traffic, back links, and higher rankings. Although this can be difficult and time consuming writing hundreds of versions of unique and different articles, most of the article submission software available can only submit the same article to different article directories. Article Pro Software is one piece of software I can highly recommend that will automatically submit unique articles saving you valuable time. It is not an article spinner or content creator that submits gibberish. You write the articles and it does the rest.

Sometimes writing articles can be intimidating and you may feel that this is really not your cup of tea. One option is to buy PLR or Private Label Write articles or have ghostwriters write articles for you. Both are fee related services. From my experience PLR articles can be a great source of content for your website to build content and feed those hungry search bots looking for fresh edible content. There is one catch to these articles, which I will cover next.

If you do decide to go the PLR route, it is highly recommended that you go through and alter them or modify them in such a manner that they do not read the same as the original article. Keep in mind that these PLR article are being bought by many other would be "content seekers" so you need to make them different or else you will be submitting duplicate content. If you have been following my blog and articles you will know the suffering that follows.

The major keys to profiting from article submissions are to write articles filled with useful information and are of great quality. Adding your resource box to the end of your article is where you develop your traffic and back links. A simple, catchy one-line phrase will do the trick. For example "Click here for the latest hot article marketing strategies! http://www.yourwebsite.com" should do the trick. Do not overlook trying a few longer resource boxes; say 4 to 5 sentences long. I have had great success with those as well.

Before publishing your articles, be sure and do a spell and grammar check on them. It does not convey professionalism when your articles are loaded with spelling and grammar errors. Some of the major have a spell check already built in, but I usually draft my articles in notepad and then copy and paste into Word where I can run a check on them before submitting. This is somewhat of an extra step, but a valuable one that does not take long to complete. Not only that, but you can learn a lot form going through the spell checks yourself.

Publishing your articles to the top ranking article directories and to your own Website or Blog are two great ways to get your articles exposed on the Internet. If you do not have a blog yet you may want to look into it. They are usually free and can serve as another Website for your own self-promotion. As previously mentioned, unique content articles are a major advantage over your competition. Article Pro Software can create unique articles for you to distribute not only to it's internal list, but you can also use those unique articles to copy and paste into the major high ranking article directories e.g. Ezine Articles, Isnare, and Go Articles which require manual submission.

In closing, article writing and submissions is a great article marketing strategy that can yield huge profits if done correctly. There are other important factors that also contribute to article success which I will cover in future articles, but if you follow this article marketing strategy you will be ahead of your competition separating you from the field.

To Your Success!

-Craig S. Andrews

Click here to get your articles working fast! Get top results for your article submissions. Gauranteed 100%. http://www.articleprosoftware.com

Are You Making This Mistake With Your Article Marketing?

Let me ask you a very important question concerning the traffic to your website. Do you get enough traffic to your website. Traffic is the lifeblood of your internet business and without this you are unlikely to succeed.

Unfortunately most people on the internet do not have a proven traffic strategy to generate leads and ultimately customers. You may be doing a bit of ppc adverts or email marketing. Alternatively you may be writing a few articles a week.

To succeed online you need lots of visitors. Incredibly most people do not have a comprehensive traffic strategy that will drive enough traffic to their website to succeed online.

This is the strategy that I use and it works like crazy. However, this is not a quick fix and requires work. So sorry to disappoint you if you were looking for a quick fix.

I write many articles focusing on topics of my niche market. I submit these articles to the major article directories and generate traffic to my website. However, what is really important is to get your actual numbers right. You need to write at least two hundred and fifty articles to start seeing measurable results. Many of you will write ten articles and be disappointed with the results and give up on article marketing.

Make sure that you drive all your traffic to a squeeze page so that you can capture the name and email address of your prospects. Also ensure that you have a good email follow up system that will convert prospects into paying customers.

If you do all the numbers right with driving traffic to your website it will consequently result in increased subscribers and sales.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Marketing - Revealed - 5 First Secrets to Supercharge Your Article Marketing

Article marketing has earned the nods of millions of webmasters. However, there are still quite a few who do not fully understand the process and particularly concern about duplication of content that may result from submitting the same article to various publishing sites. Some webmasters are wary as they do not wish to be penalized by major search engines particularly by Google.

In this article I will discuss the first 5 secrets to supercharge your article marketing by using article as your website content and article marketing material without worrying about content duplication and penalties from search engines.

1. Use only original articles on your website. You are the only one who have control over your webpage, so you must be particularly careful on the content that you will put in it. To avoid duplication, make sure that your website content is fresh, unique, and all original. By doing so, you can please search engines and you will avoid penalties for content duplication.

2. When you decide to do article marketing, make sure that you post your article on your website first. This is to alert the search engines that your content is original and cannot be found elsewhere. Submit the articles to publishing sites after 5-7 days, giving enough time for search engines to acknowledge your content on your website.

3. When you are ready to submit to publishing sites, prioritize the best, most popular article submission sites. These sites are constantly searched by webmasters and publishers so they can get articles that will be republished.

4. Once done with the major publishing sites, you can then post your articles to other not-so popular article submission sites, blogs, forums, and social networking sites.

5. To better position yourself as a great source of information, make sure your consistently write and submit articles on a regular basis.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.